Keep in mind that by using the digital channels and/or any of the products, offers, functions, tools, services or resources that we provide (hereinafter the "Services"), you agree to us processing Personal Data about you, where the processing is necessary for us shall be able to provide the Services to you. You do not need to provide any Personal Data to visit the digital channels, but if you do not provide the necessary information or express consent in cases where this is required, it is possible that you will not be able to take part in the Services or visit all parts of the digital channels. Missing you answer to any question, you can contact us. Information on how to contact us can be found under the heading "Contact details" below.
Personal data refers to all kinds of information that can be directly or indirectly attributed to a natural person who is alive. Collection and processing of your personal data only takes place with your consent or on the basis of an existing agreement or legal obligation, e.g. when we have to save the data according to accounting rules. Exceptions are made for cases where a prior consent is not possible for practical reasons, the processing of the data is still permitted by law and we have a legitimate interest in processing the Personal Data, e.g. for marketing, follow-up of the Services or to exercise or defend ourselves against legal claims, according to a so-called balance of interests.
When contacting customer service, we usually need information from you in the form of name, telephone number, e-mail, social security number, payment information and payment history, information about your order and other information that you provide to us in your communication about your case. We save this type of information for 14 months from the time your case with us is closed. In this case, the legal basis for the processing is consent on your part and a balancing of interests on our part, as the processing is necessary for the current purpose.In order to be able to maximize your user experience on our site and give you the best possible product recommendations, we process information about IP address and other data collected by cookies and the like, for example which products you clicked on, favorites and shopping history.
You approve this information by giving consent to cookies when you first visit our site. You can clear your cookie data at any time, but this may affect your experience of the site and some functions may be impaired if you do so. The legal basis for the processing is also in this case consent on your part and a balance of interests on our part, as the processing is necessary for the current purpose.You can read more about the collection, sharing and use of data and how to limit the collection in other channels by to click on the following links:
When you register for our newsletter, we will collect your consent to process data about you in the form of name, address, telephone number, e-mail and other information you provide, e.g. gender, age, product preferences. If you choose to unsubscribe from our newsletter, so-called opt-out, we will immediately stop sending you newsletters. We may save your information for up to 12 months after your deregistration.
The legal basis for the processing is also in this case consent on your part and a balancing of interests on our part, as the processing is necessary for the purpose in question. In order to prevent misuse of our services or prevent/prevent crime, we handle information about name, address, phone number , e-mail, payment information (for example, repeated incorrect card number entries) details of returns or deliveries, IP numbers, customer notes and customer service history. We save this type of data for 36 months after we have closed the case. In this case, the legal basis for the processing is a
so-called balance of interests.
In order to improve our services, products and systems as well as analyze data, we process data about you regarding purchase and user behavior (for example click and visit history), technical data regarding settings on different devices such as language, platform, operating system and IP address, information about how you integrate with us, for example how you log in, where you visit the page, when you leave the page, how you move around on the site, etc. We do this through analysis on an aggregate level, i.e. that the analysis is general and not on an individual level.
We save such data as a basis for the analysis in plain text for one year from your last activity, and then we pseudonyms the information, which means that it is not possible to see who the data belongs to. The legal basis for the processing is also in this case a so-called balancing of interests.If you should return within two years of us pseudonymizing your data, we will connect your data with your previous visit to our site and can thus see that you are a repeat customer, and better understand how repeat customers generally use our site. If, however, more than two years have passed since we pseudonymized your data, we can no longer link the data, and your history is empty. Should you contact us and wish to exercise your right to be deleted, we will of course also not be able to retrieve any information about you.